Learn, Explore, Discover

Art & Adventure with PJ Ortiz Luis

The online portfolio of Pacifico "PJ" Ortiz Luis, a storyteller utilizing different mediums of art including film photography, dance, and performance poetry.

My name is PJ Ortiz Luis

 

I am an experienced marketing professional with a strong background in content creation. Skilled in community management, social media marketing, lead generation, and content creation. Strong creative marketing professional with a Bachelor of Arts (B.A.) focused in Linguistics from San Diego State University.

I also have an extensive background in visual and performing arts. Experience on stage and in galleries has provided the insight to transition from an artist into being able to inventively read and engage an audience as a marketer and influencer.

 

I have 3 principles I live by:

  • The importance of knowing your history - know what came before so you have a good context for what can come after

  • Each one teach one - always share your knowledge with those who want it

  • Always a student - you will never be a master because there is always more to learn

NOTABLE SKILLS & TALENTS

Social Media Manager

  • Help companies improve community engagement on social platforms

  • Identify where efforts are needed or wasted

  • Create, schedule, and post platform-specific content

  • Effectively transfer sales and customer service requests to the appropriate party

Content Analyst

  • Review existing web content, email campaigns, social pages, and other marketing assets for optimization opportunities

  • Identify actionable ways to repurpose existing assets to engage and generate qualified leads

  • Understand when to utilize existing assets or when to create new assets

  • Never-ending improvements and adjustments based on the data collected from past campaigns

Demand Generation Specialist

  • Create content designed to target top, middle, and bottom of funnel

  • Understand the buyer journey and what type of content they respond to

  • Position content through the correct mediums to convert at higher rates

Visual Storyteller

  • Storyboard and brainstorm video concepts to create branded videos

  • Create or work with designers to use the best quality images that compliment the content

  • Comfort with working on visual platforms including Instagram, YouTube, and TikTok

  • Understand how users search video content to increase views and traffic conversions

Experienced Writer

  • Write engaging blogs design to build communities, capture leads, and strengthen brand awareness

  • Compose emails for prospects of all funnel stages + existing customers

  • Produced social media content calendars for B2B and B2C clients

  • Developed the design and copy for downloadable assets for leads and clients

  • Work across a variety of industries including real estate SaaS, and health care

Creative Project Management

  • Clear understanding and experience with all the moving parts required in content creation

  • Efficient collaboration with editors, third-party content writers, and designers

  • Communicate with stakeholders on the progress of each step to keep all parties organized and on-track

CONSTANT Collaborator

  • Work closely with the sales team to understand what prospects are looking for

  • Communicate regularly with customer service to learn why customers are leaving

  • Leverage knowledge gained from other departments to generate more clients that churn less

SOCIAL MEDIA WRITING CONTENT

https://www.facebook.com/RobertSellsMoreHomes/

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